Coronavirus and Meetings
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Updated July 7, 2020
The hospitality industry has been among the hardest hit by the COVID-19 pandemic. During the month of April, U.S. hotel profits fell 117 percent and more than 7.7 million hospitality and leisure jobs were lost, according to the American Hotel and Lodging Association. But recovery picked up in June. The new jobs report from the U.S. Bureau of Labor Statistics shows employment in leisure and hospitality increased by 2.1 million jobs last month, accounting for 40 percent of the nation's total job growth.
Occupancy rates are also rising. According to hospitality data intelligence provider STR, average occupancy levels for U.S. hotels rose for the 11th consecutive week to 46.2 percent — double that of the mid-April numbers at the height of the pandemic. Areas with the highest occupancy rate include Norfolk/Virginia Beach, Va. (61.4 percent); Detroit (52 percent); and Tampa/St. Petersburg, Fla. (51.1 percent). But experts say full recovery is still years away.
"We expect it to take 11 quarters for the number of room nights sold to rise to the corresponding levels of 2019," said Jan Freitag, STR’s senior vice president of lodging insights. "Similarly, it will take until 2023 for occupancy to reach the 20-year historical average... The good news is that demand and occupancy continue to rise slowly each week, and while slow, recovery should continue provided the country avoids significant setbacks in its progress against the coronavirus."
While many hotels are reopening their doors across the country, some are being forced to close permanently. Among the properties lost to COVID-19 are the Omni Berkshire Place and Times Square Edition. A new report from The Wall Street Journal suggests 20 percent of New York's total hotel supply (about 250,000 rooms) could close permanently.
More could be on the way. According to AHLA, only 20 percent of hotels have received any debt relief from Commercial Mortgage-Backed Security lenders on Wall Street. Without aid from Congress, the industry association expects massive foreclosures on the horizon.
"Right now, many hotels are struggling to service their debt and keep their lights on, especially those with CMBS loans, as they have been unable to obtain urgently-needed debt relief," said AHLA president and CEO Chip Rogers. "Without action to shore up commercial debt, especially CMBS loans, the hotel industry will experience mass foreclosures and permanent job losses which will snowball into a larger commercial real estate crisis impacting other segments of the economy."
Economic Impact of COVID-19
Since mid-February, U.S. properties have lost more than $38 billion in room revenue, according to the AHLA. Hotels across the country are on track to lose more than $400 million in room revenue per day due to COVID-19, which equates to losses of $2.8 billion weekly.
As a result, many hotels have been forced to furlough or lay off staff members. Even as properties reopen and the industry begins to recover, layoffs continue.
In June, Hilton let go 22 percent of its corporate workforce and Oyo Rooms said it plans to lay off a "large majority" of its U.S. employees on furlough. Meanwhile, Marriott International announced that the furloughs and reduced work schedules that were implemented in April will be extended until Oct. 2. A number of corporate Marriott positions are also expected to be eliminated later this year. The hotelier said it does not except to return to prior levels of business until beyond 2021.
Doug Dreher, president and CEO of The Hotel Group, called the effect of the coronavirus pandemic on the hospitality industry "devastating" and expected his company to lay off at least a third of its workforce.
"It is for us the Great Depression, utterly devastating," said Dreher. "We've tried to get ahead of it. We're working with lenders, but we need help. We need help in every imaginable way. The human toll breaks your heart."
Reopening Hotel Properties
After weeks of empty rooms and temporary closures, a growing number of hotels are reopening their doors and welcoming guests back with new cleaning protocols in place. Omni Hotels & Resorts, for example, has already reopened most of its properties which had shut down during the pandemic. More, such as the Omni Riverfront Hotel, will reopen later this month.
Gaylord Hotels was forced to temporarily close its five properties in the U.S. But four have already reopened: the Gaylord Texan Resort & Convention Center, Gaylord Opryland Resort & Convention Center, Gaylord Palms Resort & Convention Center and Gaylord Rockies Resort & Convention Center. Meanwhile, the Gaylord National Resort & Convention Center management hopes to reopen later in July.
Gaming resorts, which were among the first to suspend operations en masse, are also reopening their doors. MGM Resorts and Wynn Resorts, for example, suspended operations at their Las Vegas properties on March 16. The companies, along with other Nevada gaming powerhouses such as Caesars Entertainment and Las Vegas Sands, reopened select casinos on June 4 in accordance with the state's reopening plan. The companies are gradually reopening more Nevada properties as demand rises and will continue to do so through the summer. Mandalay Bay Resort & Casino, Delano Las Vegas, ARIA Resort & Casino and the Nobu Hotel at Caesars Palace are among the latest openings.
In Connecticut, two tribal casinos reopened on June 1. The Mohegan Sun and Foxwoods Resort Casino released detailed reopening plans with new safety protocols to keep guests and staff members safe. Atlantic City casinos welcomed guests back on July 2, while final guidelines for reopening Massachusetts casinos were just approved and the state's properties are preparing to reopen. Plainridge Park plans to reopen on July 8, followed by the Encore Boston Harbor on July 12 and MGM Springfield on July 13.
Despite a surge in new coronavirus cases in the state of Florida, Orlando's Walt Disney World is preparing to begin a phased reopening of its theme parks and resort hotels on July 11. Disneyland, in Anaheim, Calif., had announced a July 17 opening but has postponed that as the state has yet to release reopening guidelines for theme parks. A new date has not been set.
A COVID-19 hotel-status directory from EproDirect, a hospitality industry marketing agency, indicates whether more than 4,000 hotels are currently open, and if they are accepting individual reservations and group bookings. While most of the properties listed are in the United States, hotel reps from any destination worldwide can list their hotel's status for free.
New Openings and Renovations Delayed
The pandemic is also affecting properties in the pipeline. The Langham, Boston was due to unveil a multimillion-dollar renovation this fall. However, the completion date has been pushed back to early 2021 due to a local halt on construction.
The grand opening of Universal's Endless Summer Resort – Dockside Inn and Suites has also been postponed. The resort was scheduled to open in mid-March; a new date has not yet been announced.
Marriott is expecting to open and sign fewer hotel deals in 2020 than anticipated. In addition, the company has temporarily deferred most brand standards to help owners and franchisees, including delaying renovations due in 2020 by one year, according to Marriott president and CEO Arne Sorenson.
"The coronavirus is fast becoming the most significant event to ever impact our business; that includes the 12-month period after 9/11 and the financial crisis of 2009," said Sorenson during an investor update on March 19. But he noted that the development pipeline has not ground to a complete halt. "We’ve been signing deals and we have development committees that are meeting monthly. The volume is lighter and the numbers will be lower than we anticipated but they won’t be zero."
Insight from Abroad
Looking to Asia, where the outbreak began, could provide further insight into the potential economic
damage and timeline for recovery — although comparisons are challenging, as the United States has tallied far more COVID-19 cases and continues to do so even as stateside hotels open their doors.
By mid-February, Hilton had closed all 150 hotels in China,
totaling 33,000 rooms. At the time, the company said it expected a $25 million to $50 million hit on full-year adjusted EBIDTA, assuming
the outbreak lasted three to six months with an equal recovery period. It wasn't until May 8, however, that the company resumed operations of all hotels in mainland China. The company is now looking to expand its presence in the country, and announced plans on June 23 to add 1,000 Home2 Suites properties to the market.
Hyatt president and CEO Mark Hoplamazian said almost half of the hotelier's China properties are running at 50 percent occupancy or higher. Meanwhile, Marriott announced on June 1 that it had reopened all 350 of its China properties. Occupancy rates are now between 40 and 50 percent — a significant jump from earlier in the year. According to Sorenson, some of Marriott's China hotels were running at 7 percent occupancy in January, when the pandemic peaked there.
"We have come up a long way from the bottom, that shows you about the potential path forward," said Sorenson on a webinar hosted by AHLA on June 25.
New cases, however, could again affect travel and hotel performance. While a second wave in China appears to be dying down, South Korea reported more than 60 new cases over three consecutive days this weekend. Currently, the number of new cases in those outbreaks remains far below the levels being reported in parts of the U.S.