Innovation in the meetings industry is moving at a fast pace. New tools and creative solutions are making it easier than ever for planners to create impactful events and boost their bottom line. One area where technology has proved especially useful is helping planners better understand the preferences of attendees — from which messages drive registration to the kind of programming participants prefer and how best to tailor next year's conference in order to grow attendance.
For today's episode of Eventful: The Podcast for Meeting Professionals, we spoke with a pair of experts who have their fingers on the pulse of how the industry is using tech: Keith Johnston, managing partner of i3 and the person behind Plannerwire, and Mark Cooper, CEO of the International Association of Conference Centers, which represents almost 400 venues worldwide. They share their specific tips on how planners can use technology to reach their goals.
Sponsored by Visit Seattle, this episode looks not only at how planners can get more from the event-technology tools they use, but also from the venues and destinations they select.
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