First Look Research: Making Meetings Technology a Priority in the Pandemic Age

A look at how the planner relationship with technology has changed — over the past two years and for the foreseeable future.


The Covid-19 pandemic has caused a massive acceleration in the pace of event technology innovation, as both planners and suppliers have scrambled — and collaborated — to continue engaging their audiences, both online and in-person. How have planners embraced the latest tools at their disposal, and how do they intend to do so in the future?
Northstar Meetings Group’s proprietary First Look Research report, “Making Meetings Technology a Priority in the Pandemic Age,” reveals the extent of the impact technology has had on their jobs for the past 18 months — and for the years to come. The data detailed here shows how the use of digital event technology is now standard operating procedure, as opposed to a tool used by only the more advanced or forward-thinking organizations. Digital meetings technology is a more essential part of the planner toolbox than ever before, and it will continue to play a key role in the way we gather.
This First Look Research report is sponsored by Hubilo. The findings are based on responses provided online from Oct. 21 to Nov. 12, 2021, from 319 qualified meeting planners representing primarily the corporate, association and independent/third-party markets.

Use the form on this page to download your free report now.