Northstar Meetings Group's Destination California 2019 is in full swing this week in Los Angeles. The event brings together meeting planners looking to book events throughout the state of California and top area hotels, CVBs, DMOs and venues for exclusive one-on-one appointments, along with unique and experiential networking events and education.
Destination California 2019 kicked off at the LA Grand Hotel Downtown and enjoyed a warm welcome reception. Following are some of Destination California's highlights captured in photo. Check back as we update this article as the event unfurls.
Destination California's Host Hotel: The LA Grand Hotel Downtown
The LA Grand Hotel Downtown is in the heart of downtown Los Angeles, close to many popular venues including LA Live, the Staples Center (home of the Lakers, Clippers, Kings and Sparks), the Microsoft Theater (home of the Grammy Awards) and the LA Convention Center.
"We want to give a warm welcome to Destination California during the kick off of their special trade show, Northstar's destination-specific hosted-buyer event." - The LA Grand Downtown via Twitter.
The hotel is within walking distance of the Walt Disney Concert Hall, the Broad and MOCA Museums, Bunker Hill, the Music Center and Grand Park.
The hotel is also just blocks away from some of LA's hottest restaurants, shopping and nightlife -- a perfect spot to house your meeting attendees.
Maui Jim Sunglasses joined us during Destination California registration for fittings and style-matching -- offering our attendees a stylish way to keep their eyes safe in the beautiful Calif. sunshine.
"#DestinationCA at SMF on my way to LAX for a busy few days of making travel connections, seeing new places to take my groups. Excited!" - @Redrockess via Twitter.
A Taste of the Golden State
Destination California Participants and Friends
Speakers and Events at Destination California
“We spend too much time coming up with generic motivators and rewards; we really need to think about what drives each person’s behavior.” – Arthur Sarkissian
Understand what truly motivates you, advises Sarkissian. “When you can understand your unconscious motivator and those of the people around you, that’s how you can change dysfunctional teams.”
“We want the right butts in the right seats — we don’t need 500 if there are only three people in the city who have what we need.” Artificial intelligence will be essential in crunching the data to match events with their target audiences, says event futurist Joe English.
What if bicycle helmets were invisible? “This is how we need to start thinking about our jobs,” said English, presenting on the future of the meetings and events industry. “We have to get rid of the template.”