. 12 Must-Read Stories of 2020 That Will Shape the Meetings Industry in 2021 | Northstar Meetings Group

12 Must-Read Stories of 2020 That Will Shape the Meetings Industry in 2021

Our most important articles of the year cover safety, diversity, technology and more

goodbye 2020

As we approach 2021, Northstar Meetings Group's editors have identified some of our most important stories of the year. These must-reads cover topics — including diversity, wellness and hybrid events — that will continue to shape our industry in the year ahead.


Making Diversity a Priority in the Meetings Industry
Following the recent deaths of George Floyd, Breonna Taylor and others, Black members of the meetings industry speak out about their experiences and what needs to happen to make real changes.

Meetings Industry Forecast 2021
Smaller, more regional meetings are expected to lead a slow recovery as hotels face a prolonged struggle.

Meeting Planners Salary Update: Event Organizer Jobs to Return Post-Vaccine
A meetings industry hiring expert says event-organizing firms will have the upper hand when job openings become available again, and compensation might be lower than the $87,251 pre-Covid average from the 2020 Meeting Planner Salary Survey.

The Evolution of Esports Venues

New projects in convention centers, shopping malls and tech campuses give a glimpse at gaming's future.

8 Easy Ways to Welcome LGBT+ Meeting Attendees
These tips will help planners better integrate diversity and inclusion into their agendas.

Certification Programs to Upskill Your Meeting Planner Career
New remote proctoring options make it easy to dive into continuing education and start the process of earning an industry certification.

How CVBs Are Surviving in the Age of COVID-19
With revenues from hotel occupancy taxes down severely, convention and visitor bureaus are examining alternate ways to find funding and stay relevant.

Incentive Industry Forecast 2021
A return to travel, digital gift cards and increased engagement are among the motivation trends for 2021.

How the Role of Destination Management Companies Is Evolving
DMCs are revamping their services and business models to survive and thrive.

Creative Ways to Liven Up Digital Events
From musical happy hours to virtual escape rooms, there are plenty of ways to make your virtual gatherings more engaging.

Adding Value to Digital Sponsorships
For much of this year, meeting professionals have kept a laser focus on delivering great content for digital events. And truly savvy planners have expanded their attention to drive more value for sponsors, as well. Here's to build lasting partnerships to support virtual meetings.

9 Event Trends to Watch in 2021
In a time of upheaval, expect these meetings industry movements to pick up steam in the coming year.