Between late summer and early fall 2021, nearly two-thirds of meeting planners had delayed, rescheduled, moved or cancelled an in-person meeting or event, according to Northstar Meetings Group’s October PULSE Survey. Have concerns about the Delta variant and Covid contagion subsided? How confident are you now about holding in-person meetings in the new year?
Many signs point to a continued recovery for events, and experts see solid reasons for optimism. There’s reason to worry, too: Contagion, protocols, costs, staffing — the list of obstacles doesn’t seem to be getting any shorter. As we close out 2021, what are your plans for your professional meetings and events? Have things changed for you, your clients and your stakeholders over these past two months? How are you handling it?
By answering this short survey, meeting and event planners are helping Northstar aggregate a large pool of data and provide valuable insights to the global meetings and events industry. As always, Northstar will analyze the results and compare the findings to previous months, but this cycle is especially important. Not only will it provide a full-year perspective on 2021, it will also give us a benchmark to measure against as we rebuild our businesses and reassess our circumstances next year and beyond.
All answers remain anonymous and used only in aggregate. Those who wish to receive the results prior to publication may provide an email address and will receive a personal letter with the new data and analysis. Thank you for contributing to this ongoing research; two minutes of your time benefits the industry at large.