. With a Rocky Start to 2021, What’s Your Outlook for Meetings? | Northstar Meetings Group

With a Rocky Start to 2021, What’s Your Outlook for Meetings?

Respond to Northstar’s latest Pulse Survey and help us gauge planner sentiment and expectations for events-industry recovery.

Pulse Survey Graphic People Face Masks Illustration

What You Need to Plan for Recovery
Northstar understands the importance of meetings safely and smartly. Check out our free Recovery Resource Center, which provides "how to" tools to help planners produce successful events amid the pandemic.

We’ve finally shut the door on 2020 and welcomed a new year, stimulus relief and the approval of three vaccines. Yet, chaos on many fronts leaves our industry unsettled. Political strife has reached crisis proportions, Covid cases are soaring globally and vaccinations aren’t pacing as planned.

What does all this mean for meetings and events? Has your outlook for 2021 changed? Are you planning digital or hybrid events? When do you expect to hold face-to-face gatherings again? What new measures – such as on-site testing or proof of vaccination – might you implement to ensure attendee safety?

Northstar Meetings Group’s Pulse Survey, launched in March 2020, captures evolving planner sentiment as our industry responds to challenges brought on by the global pandemic. Your participation in our first Pulse Survey of 2021 — and in future versions — is essential to the global meetings industry, as we seek to understand and meet the changing needs of the marketplace.

Please take a few minutes to share your valuable input now. You can find previous survey results here.