Meetings Industry PULSE Survey: Now Taking New Responses

Now in partnership with Cvent, the January Meetings Industry PULSE Survey will provide the most comprehensive analysis of planner expectations for the upcoming year.

The new year has brought a new variant. Covid cases have soared. But the industry is better prepared than it was a year ago, and many are saying their shows will go on. Will yours? Share your perspective and learn from your peers how they expect to manage their professional events in this first and most important PULSE Survey of the year.
With your participation, the Meetings Industry PULSE Survey, through a new alliance with Cvent — the world’s leading meetings, events and hospitality technology provider — will provide more timely data pertaining to meeting planning business activity than any other research source in the sector.
As always, Northstar will analyze the results and compare the findings to previous months, but this cycle is especially important. It will give us a 2022 benchmark to measure against as we rebuild our businesses and reassess our circumstances this year and beyond.

All answers remain anonymous and are used only in aggregate. Those who wish to receive the results prior to publication may provide an email address to receive a personal email with the new data and analysis. Results will be shared on Thursday, January 27th.

Thank you for contributing to this ongoing research; two minutes of your time benefits the industry at large.