Northstar/Cvent Meetings Industry PULSE Survey

Planners report increased budgets to offset costs, their primary concern.

Northstar/Cvent Meetings Industry PULSE Survey
August 2023

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Planners will likely be increasing their budgets next year to account for rising costs, based on findings from the latest Northstar/Cvent Meetings Industry PULSE Survey. Among the highlights of this new research:

  • A plurality of planners (44 percent) report that their event budgets will increase next year, with six out of 10 of them growing the budget by more than 10 percent.
  • While some organizations will be adding staff, the percentage planning to do so is lower than it was two months ago.
  • More than half of respondents expect to be trained on how to use new AI tools for their jobs.

Get your finger on the pulse of current meeting planner sentiment. Download your free copy of the latest cycle of the Northstar/Cvent Meetings Industry PULSE Survey report.

Access PULSE Research Here