Meet South of the Border
Qualified meetings and incentive professionals can meet with suppliers from across the republic at Northstar's Destination Mexico event in Playa del Carmen, Dec. 7-10, 2021. Apply here
International travel is rebounding strongly in Los Cabos, the resort destination on the southern tip of Mexico's Baja Peninsula. The area wrapped up its most successful September ever, welcoming nearly 118,000 international arrivals last month — exceeding September 2019's numbers by 40 percent. Overall tourism arrivals for the third quarter surpassed 2019 levels by 20 percent.
U.S. travelers typically make up 80 percent of the international-traveler contingent in Los Cabos, and not surprisingly that proportion has been significantly higher in recent months. While the breakdown isn't yet available for the record-breaking September time frame, those coming from the U.S. accounted for 98 percent of international arrivals in August.
Los Cabos is leading recovery efforts among Mexican destinations, with numbers nearly 20 percent higher in September than the country's other top tourism draws, according to the Los Cabos Tourism Board. The location's success means that all formal hospitality jobs have been recuperated.
"The Covid-19 pandemic has been challenging for travel destinations across the world and we are energized to see Los Cabos achieve a full recovery since tourism is at the heart of what we do," said Rodrigo Esponda, managing director of the Los Cabos Tourism Board. "We will hold tight to the health and safety efforts that got us here."
Among those efforts are formalized health and safety protocols that have been in place since the destination reopened in July 2020, as well as widespread community adoption of the vaccination program. Nearly 90 percent of the population aged 18 and older have received at least one dose to date.
The tourism board is currently forecasting enough bookings for the upcoming holiday travel season to surpass prepandemic visitation levels this year, with approximately 2.8 million visitors. Booking windows continue to be relatively short, with many reservations finalizing just one month out. The tourism board currently is collaborating with its destination partners to collect a comprehensive look at how many of the arrivals are group or meetings business.