Global Meetings Industry Day 2022 to Promote 'Meet Safe' Message

The international day of advocacy for the events world, set for April 7, is celebrating its seventh year.

Incentive Live 2021: GMID Edition celebrated Global Meetings Industry Day as part of the in-person agenda at Loews Ventana Canyon Resort in Tucson, Ariz., last April.
Incentive Live 2021: GMID Edition celebrated Global Meetings Industry Day as part of the in-person agenda at Loews Ventana Canyon Resort in Tucson, Ariz., last April. Photo Credit: Ketara Gadahn for Studio Alani

Global Meetings Industry Day 2022, an international day of advocacy that spotlights the economic and networking value of in-person events, will take place April 7, holding to the theme from last year, "Meet Safe." Most GMID events in 2021 were held virtually, although Northstar celebrated with its face-to-face Incentive Live 2021: GMID Edition, which took place April 7-9 at the Loews Ventana Canyon Resort in Tucson, Ariz. 

Meetings Mean Business Coalition co-chairs Fred Dixon, president and CEO of NYC & Co., the city's convention and visitors bureau, and Michael Massari, chief sales officer for Caesars Entertainment, jointly announced some of the details for next year's gatherings.
 
"For the seventh consecutive year, we invite meetings industry professionals to come together with leaders from across business and government to advocate for the value of in-person business meetings and events," they said in a statement. "Global Meetings Industry Day, or GMID, is an annual day of advocacy that shines a light on the positive impact that conferences, conventions and trade shows have on people, businesses and the economy."
 
The statement continued: "The services provided by the meetings industry often go unnoticed, but the economic impact is unmistakable. Hosting a conference, convention or trade show has long been the way for cities to spur economic growth by bringing in new visitors, who stay in area hotels, eat in local restaurants, shop in neighborhood stores and bring new revenue."
 
According to MMBC, in-person meetings supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue before Covid-19 hit, sustaining more jobs than the telecommunications, and oil and gas extraction industries.
 
"As in 2021, our theme for GMID 2022 will be Meet Safe. Successful in-person meetings are possible and taking place around the world, in accordance with local protocols and government regulations. GMID will show — not just tell — the enduring value of participating and investing in such events for years to come," Dixon and Massari said. "As an industry, we have led the charge as early adopters of the measures required to carry forward safe in-person business meetings. Raising the bar to meet health and safety standards was a necessity, not an option. Proudly, we have been uncompromising in our effort to ensure the well-being of every meeting attendee. That will never change."