Meetings Industry PULSE Survey Results

Launched in March 2020 at the inception of the global pandemic, Northstar Meetings Group's PULSE Survey captures changes in meeting planner sentiment and expectations.

The Meetings Industry PULSE Survey, launched in March 2020 at the inception of the global pandemic, captures changes in meeting planner sentiment and expectations. PULSE has become an important predictive tool, tracking changes in business expectations and sharing planners' collective needs with industry stakeholders worldwide. 

Put your finger on the pulse of meeting planner sentiment. Download a free copy of the latest cycle of the Northstar/Cvent Meetings Industry PULSE Survey report.

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June 2023

The outlook for meetings business is still bullish, but post-Covid optimism has waned somewhat.  
 Download the results.

April 2023

As business picks up, some of the latest planner challenges intensify. Download the results.

February 2023

As the new year began, meeting planner optimism continued to soar. Download the results.

 December 2022

Optimism remains high, and planners are closing the year by booking business. Download the results.

 September/October 2022

Demand and optimism remains high for meetings but headwinds continue to be evident. Download the results.

August 2022

Regardless of cost and service issues, the future looks bright for meetings. Download the results.

June 2022

Planners are busy and remain bullish. Download the results.

March 2022

Planners are optimistic about their present and future. Download the results.

January 2022

Half of planners are less optimistic about recovery than they were pre-Omicron, while the other half are undeterred. Download the results.

October 2021

Over the past two months, nearly two-thirds of meeting planners have delayed, rescheduled, moved or cancelled an in-person meeting or event. Download the results.

August 2021

While new bookings are down and cancellations are up, two-thirds of respondents will hold in-person events this year. Download the results.

July 2021

Face-to-face meetings are the primary focus for meeting planners, per Northstar’s latest PULSE Survey. Download the results.

May 2021

Planners booking live events for this year are finding hotel staffing more worrisome than Covid-19. Download the results.

April 2021

In-person meetings are a priority again. Booking live or hybrid events is now the primary job function of nearly one in five planners, a 50 percent increase since our last survey. Download the results.

March 2021

This is the turnaround we've been waiting for. 81 percent of meeting planners say they will hold their next in-person event sometime this year. Download the results.

January 2021

A new year brings new hopes — and new worries — to meeting and event professionals. Most expect the rollout of vaccines to accelerate our industry’s recovery. Download the results.

November 2020

Planners who intended to hold in-person or hybrid meetings in the near future have adjusted their expectations — again — as Covid-19 numbers continue to rise. Download the results.

October 2020

Even optimistic meeting professionals are growing jaded, as a timeline for pandemic recovery remains elusive. Download the results.

September 2020

Planners have a relatively high degree of confidence in their ability to plan and produce virtual or hybrid events, according to our latest PULSE Survey. Download the results.

August 2020

With coronavirus cases declining in the United States, it's not surprising that our survey reveals slight but encouraging gains in industry expectations. Download the results.

July 2020

With a surge in COVID-19 cases in the United States, meeting planner confidence is waning. Download the results.

June 2020

Look for live meetings to return this year: Forty-one percent of meeting planners expect to hold rescheduled events before year-end 2020. Download the results.

May 2020

Meeting planner optimism about the return of live events is waning; fewer respondents are actively planning and booking meetings. Download the results.

April 2020

The worldwide pandemic has been particularly harsh for the meetings industry, but a deep dive into planners’ individual experiences and expectations reveals that a majority are working on future business and anticipating fundamental changes. Download the results.  

March 31, 2020

No major changes were seen in the distribution of cancellations, postponements and virtual event alternatives. Download the results.

March 17, 2020

As confirmed cases and deaths related to the coronavirus have continued to rise in the U.S. and worldwide, it comes as no surprise that the results of our PULSE Survey reveal a pronounced shift in meeting planners’ actions and attitudes. Download the results.