The Meetings Industry PULSE Survey, launched in March 2020 at the inception of the global pandemic, captures changes in meeting planner sentiment and expectations. PULSE has become an important predictive tool, tracking changes in
business expectations and sharing planners' collective needs with industry stakeholders worldwide.
Put your finger on the pulse of meeting planner sentiment. Download a free copy of the latest cycle of the Northstar/Cvent Meetings Industry PULSE Survey report.
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Optimism remains high, and planners are closing the year by booking business. Download the results.
Demand and optimism remains high for meetings but headwinds continue to be evident. Download the results.
Regardless of cost and service issues, the future looks bright for meetings. Download the results.
Planners are busy and remain bullish. Download the results.
Planners are optimistic about their present and future. Download the results.
Half of planners are less optimistic about recovery than they were pre-Omicron, while the other half are undeterred. Download the results.
Over the past two months, nearly two-thirds of meeting planners have delayed, rescheduled, moved or cancelled an in-person meeting or event. Download the results.
While new bookings are down and cancellations are up, two-thirds of respondents will hold in-person events this year. Download the results.
Face-to-face meetings are the primary focus for meeting planners, per Northstar’s latest PULSE Survey. Download the results.
Planners booking live events for this year are finding hotel staffing more worrisome than Covid-19. Download the results.
In-person meetings are a priority again. Booking live or hybrid events is now the primary job function of nearly one in five planners, a 50 percent increase since our last survey. Download the results.
This is the turnaround we've been waiting for. 81 percent of meeting planners say they will hold their next in-person event sometime this year. Download the results.
A new year brings new hopes — and new worries — to meeting and event professionals. Most expect the rollout of vaccines to accelerate our industry’s recovery. Download the results.
Planners who intended to hold in-person or hybrid meetings in the near future have adjusted their expectations — again — as Covid-19 numbers continue to rise. Download the results.
Even optimistic meeting professionals are growing jaded, as a timeline for pandemic recovery remains elusive. Download the results.
Planners have a relatively high degree of confidence in their ability to plan and produce virtual or hybrid events, according to our latest PULSE Survey. Download the results.
With coronavirus cases declining in the United States, it's not surprising that our survey reveals slight but encouraging gains in industry expectations. Download the results.
With a surge in COVID-19 cases in the United States, meeting planner confidence is waning. Download the results.
Look for live meetings to return this year: Forty-one percent of meeting planners expect to hold rescheduled events before year-end 2020. Download the results.
Meeting planner optimism about the return of live events is waning; fewer respondents are actively planning and booking meetings. Download the results.
The worldwide pandemic has been particularly harsh for the meetings industry, but a deep dive into planners’ individual experiences and expectations reveals that a majority are working on future business and anticipating fundamental changes. Download the results.
March 31, 2020
No major changes were seen in the distribution of cancellations, postponements and virtual event alternatives. Download the results.
March 17, 2020
As confirmed cases and deaths related to the coronavirus have continued to rise in the U.S. and worldwide, it comes as no surprise that the results of our PULSE Survey reveal a pronounced shift in meeting planners’ actions and attitudes. Download the results.