Meetings Industry PULSE Survey Results

Planner sentiment is suddenly bullish. How bullish, and how are planner expectations converting to new meetings business? What kind of meetings are they planning?

NMG Pulse Survey march 2022 - header

Planner sentiment is suddenly bullish. How bullish, and how are planner expectations converting to new meetings business? What kind of meetings are they planning?

Relative to myriad other concerns, fear of Covid is no longer a hinderance to recovery. After a two-year hiatus, planners are being challenged by their stakeholders and their supplier partners in new and complicated ways. Among the key data points from this current cycle:

  • Planner perception regarding supplier staffing and service levels
  • Plans for health and safety protocols, among other "pain points"
  • Meeting planning expectations for 2023 and beyond

Put your finger on the pulse of meeting planner sentiment. Download a free copy of the latest cycle of the Northstar/Cvent Meetings Industry PULSE Survey report.



EARLIER PULSE SURVEY FINDINGS


January 26, 2022

Half of planners are less optimistic about recovery than they were pre-Omicron, while the other half are undeterred. Download the results.

October 7, 2021

Over the past two months, nearly two-thirds of meeting planners have delayed, rescheduled, moved or cancelled an in-person meeting or event. Download the results.


August 19, 2021

While new bookings are down and cancellations are up, two-thirds of respondents will hold in-person events this year. Download the results.


 

July 8, 2021

Face-to-face meetings are the primary focus for meeting planners, per Northstar’s latest PULSE Survey. Download the results.


 

May 27, 2021

Planners booking live events for this year are finding hotel staffing more worrisome than Covid-19. Download the results.


April 15, 2021

In-person meetings are a priority again. Booking live or hybrid events is now the primary job function of nearly one in five planners, a 50 percent increase since our last survey. Download the results.


March 3, 2021


This is the turnaround we've been waiting for. 81 percent of meeting planners say they will hold their next in-person event sometime this year. Download the results.


January 20, 2021

A new year brings new hopes — and new worries — to meeting and event professionals. Most expect the rollout of vaccines to accelerate our industry’s recovery. Download the results.


November 18, 2020

Planners who intended to hold in-person or hybrid meetings in the near future have adjusted their expectations — again — as Covid-19 numbers continue to rise. Download the results.


October 21, 2020

Even optimistic meeting professionals are growing jaded, as a timeline for pandemic recovery remains elusive. Download the results.


September 15, 2020

Planners have a relatively high degree of confidence in their ability to plan and produce virtual or hybrid events, according to our latest PULSE Survey. Download the results.


August 15, 2020

With coronavirus cases declining in the United States, it's not surprising that our survey reveals slight but encouraging gains in industry expectations. Download the results.


July 15, 2020

With a surge in COVID-19 cases in the United States, meeting planner confidence is waning. Download the results.


June 15, 2020

Look for live meetings to return this year: Forty-one percent of meeting planners expect to hold rescheduled events before year-end 2020. Download the results.


May 19, 2020

Meeting planner optimism about the return of live events is waning; fewer respondents are actively planning and booking meetings. Download the results.


April 21, 2020

The worldwide pandemic has been particularly harsh for the meetings industry, but a deep dive into planners’ individual experiences and expectations reveals that a majority are working on future business and anticipating fundamental changes. Download the results.  


March 31, 2020

No major changes were seen in the distribution of cancellations, postponements and virtual event alternatives. Download the results.


March 17, 2020

As confirmed cases and deaths related to the coronavirus have continued to rise in the U.S. and worldwide, it comes as no surprise that the results of our PULSE Survey reveal a pronounced shift in meeting planners’ actions and attitudes. Download the results.