. 360Insights Acquires MTC Performance | Northstar Meetings Group

360Insights Acquires MTC Performance

Canada-based 360insights, an international incentive solutions firm, has purchased MTC Performance, a tech-based sales incentive company. The move gives 360insights, which specializes in channel incentives, a stronger footprint in the tech market, as MTC's solutions focus is on sales transactions and gathering data on who bought what, when, why and from whom.  

The acquisition adds more than 50 new clients to 360insights' roster of over 150 global brands. The acquisition also gives 360insights a key location in Chicago, increasing its global footprint that currently includes offices in Toronto, the San Francisco Bay Area, Chicago, Detroit and London. MTC's 25 team members will join 360insights' team of 400-plus professionals.

"Customers on both sides of this transaction will benefit," said Jason Atkins, founder and CEO of 360insights (pictured). "MTC customers will gain access to a broader SaaS [a method of software delivery and licensing in which software is accessed online via a subscription] platform, enabling them to manage their channel spend in one place and take advantage of the best 'test and learn' platform in the market. 360insights' customers will benefit from the addition of 30-plus years of sales incentives experience and a deeper end of channel data that will enhance their analytics and insights."

MTC president and CEO George Kriza added: "We have long admired how 360insights does business, and our entire team is thrilled to see our technology moving into new verticals and servicing even more enterprise clients."