HelmsBriscoe has wrapped up yet another record-breaking year, booking $1.42 billion in room revenue in 2018 and besting its 2017 numbers by $145 million. According to the Scottsdale-based third-party meetings-procurement and site-selection firm, it booked 6.9 million room nights, an increase of 500,000 room nights over 2017.
"I am pleased to share our record-breaking 2018 production numbers," said Roger Helms, HelmsBriscoe founder and CEO, in an internal memo to the company's 1,300 associates announcing its year-end performance, obtained by Northstar Meetings Group. "These numbers represent the impressive amount of work and effort you put into providing outstanding service to your clients in 2018. As we move into the new year, I know all of you will continue with this focus and determination. Although 2018 brought a lot of change in the industry, there has never been a better time to be with a company like ours. The momentum behind the HB brand remains stronger than ever, and I look forward to an excellent 2019 with all of you. Onward!"
Among the changes the industry faced in 2018 that Helms alluded to is the new commission structure that Marriott International rolled out on March 31, 2018, which lowered the long-held standard commission rate paid to third-party-booked group business from 10 percent to 7 percent.
That strategy was soon followed by Hilton, Hyatt and InterContinental Hotels Group, with Hyatt's new rate set to begin on Feb. 1.