Spear One Rebrands as Brightspot

Along with its new name, Brightspot Incentives & Events has a new program management platform


The Dallas-based incentive house formerly known as Spear One is charging into 2018 with a new name and a new incentive program platform.

The nearly quarter-century old firm's new name, Brightspot Incentives & Events, is intended to capture the positivity, creativity, and passion of the company's people and its culture, says Mike May, the firm's president, who is also the incoming chair of the Incentive Research Foundation for 2018. 

"We strive to make our client's jobs easier and make them look good," adds May. "We want to be the bright spot to our client contact and make their program a bright spot in their company."

The new website for Brightspot Incentives & Events is gobrightspot.com.

The company is moving into the new year with more than just a new brand. Brightspot has just introduced a major new upgrade to its incentive software platform, Ignite 3.0. The two most distinctive parts of the new platform are its flexibility and its customization friendliness, May says. 

Noting that Brightspot is heavily focused on sales incentives, May says, "In the sales incentive realm, every company's go-to-market strategy is a little different. Are they selling direct, are they going through channel, is it dealer or distributor? Sales incentives require different types of transactions and clients need different types of rules, have different ways they need transactions validated and filtered."

That's in contrast to broader employee recognition programs which, he says, "focus on a more standardized employee-employer relationship -- it's peer-to-peer, it's nomination, there's points."

May adds, "What we see when we're serving the sales incentive market is that the need for backend flexibility is even greater. We built a lot more horsepower and flexibility into the rules engine."

The same thing applies to Ignite 3.0 customization capabilities. "It's a lot more than changing the color of a menu bar," May says. "We have a passion for creativity -- we built in a lot more in terms of what you can do with the layout of the page and what the graphics can do." 

 Other features include mobile responsive design, a new analytics dashboard that offers clean and easy design, and integration with Salesforce, Partner Portals, and Learning Systems, which makes manual data entry unnecessary.