Madison Performance Group's Mike Ryan

In July, Incentive hosted its 17th Annual Industry Roundtable, bringing together a dozen leaders from all segments of the reward and recognition industry to discuss the many issues influencing and affecting the incentive business. The Roundtable will be the cover story of Incentive's Winter issue; you can read about last year's Roundtable here.

Before the Roundtable got underway, Incentive interviewed each participant. Here, NorthstarMeetingsGroup.com, to see Mike Ryan, senior vice president of client strategy for Madison Performance Group, discusses the reasons it's not enough to just engage employees anymore and why incentive awards are so desirable.