. Rymax Unveils New Brand Identity | Northstar Meetings Group

Rymax Unveils New Brand Identity

Simplifying its name, the incentive merchandise provider is revamping its brand.

Although it's celebrating its 24th birthday this year, incentive merchandise provider Rymax looks younger than ever thanks to a revamped brand identity, which the company unveiled this week.

Originally known as Rymax Marketing Services, the company shed "Marketing Services" from its name earlier this year in favor of just Rymax, as those in the industry know it. In its place, Rymax unveiled a new company tagline -- "Rewards that motivate. Brands that inspire." -- designed to highlight its product expertise and its status as a market leader.

Rymax said its new brand also includes "new colors, cleaner lines, a contemporary look and an identity that is more indicative of the company's role as a direct manufacturer's representative within the incentive space."

What hasn't changed, according to the company, is its commitment to curating an enviable rewards collection via partnerships with coveted brands. Although it already has partnerships in place with some 100 brands, Rymax continues to cultivate new ones. Most recently, the company teamed up with French skin-care company L'Occitane, artisan candy boutique Sugarfina and fashion purveyors Tory Burch, whose jewelry Rymax will now offer alongside the clothing and accessories it already carries.

Based in Pine Brook, N.J., Rymax was established in 1995 and is led by president Eve Kolakowski.