. Augeo Acquires MotivAction, Merging Two Industry Leaders in Enterprise Engagement | Northstar Meetings Group

Augeo Acquires MotivAction, Merging Two Industry Leaders in Enterprise Engagement

The combined organizations will provide wide-ranging solutions in employee, customer and sales-channel engagement.

St. Paul, Minn.-based Augeo, a well-known provider of employee and customer loyalty and engagement solutions, announced on Sept. 5 that it has acquired Minneapolis-based MotivAction, a longtime force in delivering employee recognition, sales incentives, and meetings and events solutions to motivate, reward, and inspire brand loyalty. In coming together, the two entities blend extensive market experience and certified technology platforms to create a global leader in the enterprise engagement field.

The combined company will have more than $300 million in annual revenue and will manage domestic and international programs for many of the world's largest companies. 

"We are thrilled to bring together our cultures, teams and solutions," said David Kristal, Augeo CEO. "Like Augeo, MotivAction has an amazing tenure of talented and committed people across all facets of the business. This attribute alone will contribute to accelerated growth and ingenuity in the coming years. Both companies are on aggressive growth trajectories, driven by the simple philosophy of taking extraordinary care of our clients; this remains our foremost priority. Similarly, with today's need for real-time interaction and focus on supporting engagement objectives across the full enterprise, we believe we now have the most comprehensive and impactful solution in the engagement space."

MotivAction's award-winning Encore technology platform is the first enterprise engagement platform to receive ISO 10018 technology certification in the world. Its meetings and events business has been recognized by the CMI 25 as one of the most influential companies in the industry for 13 straight years.

"We are privileged to serve many of the world's leading companies and could not be more enthusiastic about joining forces with Augeo," said Bill Bryson, MotivAction's retiring CEO. "The way we lead, support and service our clients will remain the same, ensuring the continuity of our programs from top to bottom. This is a convergence of two leaders in the industry and a refreshing and energizing cultural fit for our teams."

Augeo's employee-centric engagement experience aims to help employees more effectively connect, interact, and collaborate. Its unique insights engine provides real-time metrics regarding employee engagement, distributes pulse polls and survey results, and provides timely data points to better inform people managers so they can be more effective.

"The way companies engage with employees, consumers and channel partners is rapidly changing and the opportunities for innovation are significantly elevated with this move," said Joe Keller, MotivAction President and COO. "Each year, corporations are investing more into their human capital management strategies. Together with Augeo, we are perfectly positioned to help lead this change. Engagement, once defined as simply incentives and rewards, is now a continuous and dynamic ecosystem made up of communications, personalization, real-time feedback, peer-to-peer interaction and social media connections. All of this works together to drive alignment and recognize desired behaviors across entire enterprises. This exciting development brings our clients the best the industry has to offer and an experienced team with decades of engagement insight." Keller will continue as the President of MotivAction.

MotivAction will continue to operate out of its current Minneapolis office and its satellite offices across the country. Augeo's headquarters are located in St. Paul with offices in Chicago, New York, Phoenix, Atlanta and Nashville.