This year, we've selected 15 entries for Incentive's annual Motivation Masters Awards in three different categories: sales incentives; channel and dealer sales programs; and broader engagement, loyalty, and recognition programs. These annual awards celebrate the best, most effective, and most creative incentive and engagement programs of the year. More in-depth profiles of all the finalists can be found at www.incentivemag.com. We'll announce the winners and the Grand Motivation Master in our upcoming January/February 2016 issue.
RECOGNITION, LOYALTY, & ENGAGEMENT
Company: Incentive Solutions/Loyaltyworks
Date: August 2010 to August 2015
When Atlanta-based Incentive Solutions (IS) purchased Loyaltyworks at the peak of the recession in 2009, there were a number of obstacles to overcome in merging the two companies. To face these challenges head on, IS decided to create the Employing Excellence Employee Incentive and Wellness Program, which sought to create a new work culture for both organizations that would promote and reward positive behavior, encourage recognition, reduce employee turnover, and turn losses into profits, to name a few goals.
Company: Legend Brands
Date: Jan. 1, 2014 to July 29, 2015
Burlington, WA-based Legend Brands, a provider of equipment, accessories and chemicals for professional cleaning, facility maintenance, portable environmental control, fire remediation and water damage restoration, was looking for a way to differentiate the value of its products and reward its loyal customers. So it reached out to Loyaltyworks to develop the Legend Rewards loyalty program for its end-customers, tailoring Loyaltyworks' QuickPoints system.
Company: Astellas Pharma Poland
Date: Sept. 8 to 12, 2014
This pharmaceutical company based in Warsaw, Poland, turned to ICP Group S.A. for help in putting together a rewarding five-day incentive travel program called "Croatia Under the Pirate Flag" for 180 of its top employees. Inspired by the tales of pirates and the camaraderie and teamwork exemplified by (fictional) pirate crews, Astellas' incentive program was crafted in such a way as to unify the company to overcome any challenges or obstacles.
Date: Jan. 1, 2014 to Jan. 31, 2015
When Irvine, CA-based Allergan needed to improve upon its already historic sales growth - and reach an ROI ratio greater than 3 to 1 -it worked with Maritz Motivation Solutions to come up with a strategic plan that would drive sales and provide flexibility for physician partners in a highly regulated market that essentially bans rewrards.
Company: The Coca-Cola Company
Date: April 1, 2009 to Aug. 20, 2015
Coca-Cola's North America Rewards program was designed to be a one-stop shop for everything related to rewards, recognition, and increasing sales. As part of the company's 2020 Vision plan, BI WORLDWIDE worked with Coca-Cola to create an online platform focused on making the company a great place to work for its more than 65,000 employees spread out across the region.
Company: Hyatt Hotels Corporation
Date: Jan. 1 to Dec. 31, 2014
Chicago-based Hyatt Hotels has always prided itself on its food-and-beverage (F&B) programs, and after a few years of flat banquet and catering wine sales, it decided to create a seasonal wine promotion and incentive program to educate and excite its managers and guests, as well as drive revenues at the local property level. To do that, it worked with F&B agency MarkeTeam Inc. to create a 'Party With a Purpose' virtual wine-tasting event that would incorporate training and education with incentives at local properties.
Company: South African mobile-phone maker
Date: Jan. 1, 2014 to Sept. 23, 2015
In South Africa, a mobile-phone maker worked with Uwin Iwin Incentives to create an innovative channel sales loyalty program, called Ignite. While Ignite targets mobile network retail sales agents and incentivizes them to sell a certain type of handset model with a daily reward (in the form of a MasterCard prepaid incentive card) that is issued within 24 hours of a claim, it also extends loyalty building to the sales agents' families -- in a part of the world where a single bread-winner often supports an extended family -- with a "loved ones" concept that issues a second incentive card for a family member.
Company: Grange Insurance
Date: June 1 to Dec. 31, 2014
Columbus, OH-based Grange Insurance worked with Dittman Incentive Marketing to create a new sales incentive program, Partnership Rewards, that would drive a stronger ROI than its old program by better managing costs, as well as growing program awareness by increasing enrollment, increasing mindshare with effective communications, tying incentives to behaviors, and linking rewards to incremental sales increases.
Company: The HON Company
Date: Jan. 1 to Dec. 31, 2014
For 25 years, this Muscatine, IA-based office furniture designer and manufacturer has had a channel sales incentive program to engage and reward its dealer sales representatives (DSRs) through competition, teamwork, individual merit, and fun. With the help of Maritz Motivation Solutions, The HON Company recently revitalized its program -- "Dedicated to You" -- by introducing a tiered incentive program that allows DSRs to set their own individual sales goals, receive targeted communications, and interact directly with the HON brand.
Company: Hyundai Motor America
Date: Jan. 1, 2010 to Dec. 31, 2015
When it comes to rewarding and engaging Hyundai Motor America's Dealership Service and Parts team members, Hyundai worked with West Des Moines, IA-based ITA Group to develop the STAR Awards program. It consists of a variety of programs aimed at supporting key performance attributes of the Hyundai Service Index (HSI), as well as owner retention to drive customer satisfaction and higher levels of HSI achievement.
Company: Mitsubishi Electric Cooling & Heating
Date: Sept. 15 to Nov. 14, 2014
Suwanee, GA-based Mitsubishi Electric Cooling & Heating worked with Incentive Solutions to develop the Ductless Rewards program for its contractors in order to increase sales of its ductless heating, ventilating, and air conditioning (HVAC) units, as well as increase its market share and awareness among HVAC contractors. The program also enabled contractors to extend their summer sales and increase their bottom line, and keep these products top-of-mind by incentivizing them to quote the ductless HVAC units over standard ducted systems.
Company: Siemens Industry, Inc.
Date: Jan. 1, 2014 to June 30, 2015
Norcross, GA-based Siemens worked with Incentive Solutions to develop the Siemens Rewards program to drive behavior encouraging channel partner employees to use Siemens technology over the competition after the company transitioned to a new quotation program. The program encourages quotation activity and allows channel partner employees to earn points for submitting small project orders that meet specific requirements, as well as for learning about new products via online video training and completing quizzes, as well as Siemens Bucks, certificates given for a Pass the Key Chain promotion.
Date: Nov. 1, 2014 to June 30, 2015
In 2014, Overland Park, KS-based Sprint realized it needed to revamp its Sprint Rewards Me program for its 18,000 independent DSRs, so it turned to Fusion Marketing to come up with a new program that would do away with antiquated strategies for motivating reps to sell on-promotion models and sign up new customers. With the new program, launched in 2015, Sprint hoped to increase engagement, increase internal program management efficiency, and add more business-to-consumer capabilities to the program.
Company: State Auto
Date: May 4 to 17, 2014
Columbus, OH-based State Auto turned to Minneapolis-based Aimia to help create a truly motivating sales incentive travel program to Asia for its independent insurance agents. Because State Auto's sales model is entirely sold through independent agents, it was important for them to create a 2014 State Auto Super Achievers program that would provide winners with unforgettable experiences.
Company: Toyota Motor Sales, U.S.A., Inc.
Date: Feb. 3 to 9, 2015
For more than 20 years, Torrance, CA-based Toyota has worked with Aimia to pull off a memorable incentive travel program for its top 300 dealerships, with the objectives of meeting sales targets; recognizing, rewarding, and building deeper relationships with top sales managers; focusing on dealership service satisfaction index scores and overall customer satisfaction; and increasing collaboration among top performers to share best practices. This year's program, "Quest for Excellence, Argentinian Adventure" was awarded to 70 sales managers and their guests, who took part in an incentive travel program to Buenos Aires, and included a private chartered flight to see Iguazu Falls, one of the Seven Great Wonders of the World.