Organizations looking to raise their gift card offerings now have a new tool at their disposal. Restaurant.com announced on May 17 the launch of the "Dine + Travel Pass," a new product that combines a Restaurant.com gift card with a Travel Savings Card.
"The Dine + Travel Pass product offers our clients another promotional lever with a high-value incentive to offer in conjunction with our client's product or services," said Tony Aldarondo, Restaurant.com's B2B marketing director.
The Dine + Travel Pass is available in two values -- $150 or $300 -- making it a good fit for a higher-end reward program. It is provided as a package of a Restaurant.com card (valued at $50 or $100) and a Travel Savings Card (valued at $100 or $200). The former can be redeemed at more than 22,000 restaurants across the county, spent in any combination the recipient chooses, whether splitting the value of the card across several restaurants or spending the entire reward at once.
The Travel Savings Card, developed with travel technology firm SOR Technology (SOR), can also be used in any combination of the recipient's choosing, tapping into SOR's partnerships with more than 400,000 hotels and resorts and 8,000 rental car locations. It also provides the added benefit of no blackout dates and does not expire.
"Because the Dine + Travel Pass has broad appeal to the consumer -- the accessibility to more than 400,000 hotels and resorts and 8,000 rental car locations and more than 22,000 restaurants -- it's easy for the consumer to use and have instant access to an enjoyable experience," said Aldorondo.
Aldarondo added that the Dine + Travel Pass is another way to motivate customers to take an action, providing organizations already using the Restaurant.com card as an incentive with "another flavor" that can help drive consumer and employee responses.
"As a marketer, we know consumers respond to new and exciting offerings," he said. "This is another option to entice consumers to make that purchase, reward loyalty, or drive a higher spend."