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PayPal Introduces Designer Gift Cards

The company has partnered with designer Jonathan Adler for a series of specially designed cards

Jonathan Adler Paypal

For consumers looking to boost the "gift" quality of their gift cards this season, PayPal has rolled out a creative way to do so. The payment solutions company announced today that it has partnered with designer Jonathan Adler for a series of specially designed cards aimed at infusing the giving of cash-loaded gift cards with a greater level of style and personalization. 

Consumers can choose between six digital designs -- all showcasing Adler's signature style, which has graced homes, hotels, restaurants, and more. Those looking to give a gift log into their account at PayPal.com, select "Send Money" to make it a gift, pick their favorite card design, designate the amount of the gift, and then send to another person (these cards are currently limited to the consumer market, and not yet available in B2B).

"Money makes the world go round, which kind of makes it the perfect present. Sending money digitally as a gift never felt truly personal or stylish -- until now," said Adler, in a statement. "With PayPal, we have created something that with just a few clicks lets you send money easily and chicly. It's a gift people are as excited to receive as they are to spend."

PayPal's P2P gifting experience is available in 17 countries, though this Adler offering is only available in the U.S. and Canada. 

"With more people asking for gifts -- and giving money -- via P2P payments this holiday season, we needed to find a way to make it personal," said Patrick Adams, CMO of PayPal North America. "Our partnership with Jonathan is unlike anything we've ever done, and helps consumers stress less. His unique holiday card designs make sending money easy and fashionable -- something that gift cards and traditional holiday cards simply don't provide."