The Incentive Gift Survey 2021 is Live

Please add your insights on merchandise rewards to this important industry research.


Gifts played a crucial role in rewarding and motivating workers during the pandemic. While Covid-19 curtailed travel, it had the opposite effect on merchandise, according to our Incentive Industry Forecast 2021. As Northstar Meetings Group's Incentive Pulse Surveys for Q1 and Q2 revealed, the trend is expected to continue in 2021 as planners offer alternatives to travel programs and keep gifts as an integral part of their rewards portfolio. 

Our Incentive Gift Survey 2021 will look at whether these rewards will retain their popularity as travel alternatives, how much companies spend on gifts, which gifts are being offered, what the objectives of gift programs are and more. It will also also provide a snapshot of the current challenges organizers of gift-rewards programs face.

Please take two minutes to add your insights to our new Gift survey; results will be published July 29. (Note: Respondents have the option of receiving the findings prior to publication.)