. Incentive Live 2020: What to Expect | Northstar Meetings Group

Incentive Live 2020: What to Expect

This must-attend event will explore the latest incentive trends and best practices for taking your programs to the next level. 

A shot from Incentive Live 2020's opening reception. Photo Credit:Ketara Gadahn/Studio Alani

Meet at Incentive Live 2020
Held at Loews Ventana Canyon Resort, in Tucson, Ariz., Incentive Live 2020 takes place April 19-21. Buyer and supplier registration is now open. Learn more and apply to attend this exclusive hosted-buyer event, here.

Northstar Meetings Group's must-attend incentive, loyalty and motivation event will take place April 19-21 in Tucson, ArizIncentive Live 2020 will enjoy a roundtable with industry influencers on the biggest trends, as well as the Motivation Masters Awards, one-on-one hosted-buyer appointments, networking opportunities and more during three highly productive days at the Loews Ventana Canyon.

Appointments with incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, brand-name merchandise, gift cards and tourism offices, Northstar's incentive event will feature expert perspectives on the latest practices that will help take programs to the next level. With our 2020 program quickly approaching, we're taking a look at all the can't-miss aspects of April's event. 

A New Take on the Incentive Roundtable

Photo Credit: Ketara Gadahn/Studio Alani

Incentive Live 2020's agenda will feature a "deconstructed" roundtable focusing on the major disruptors that are currently impacting the industry. Attendees will then have the freedom to choose a thought leader to join in a deep-dive discussion of their given topic, after which the whole audience will regroup and the leaders will share key takeaways, solutions and ideas discussed. 

Our 2020 roundtable panelists include the following industry experts: 

Insightful Education

Photo Credit: Ketara Gadahn/Studio Alani

Incentive Live 2020 also will include breakout sessions aimed at helping professional incentive planners boost their business and program success. 

Sales Program Sins, presented by Melissa Van Dyke, vice president of design and insights for the Creative Group, will explore common mistakes planners when creating an incentive program for sales teams or channel partners. Participants will take a close look at these incentive "sins," the behavioral science behind them and how to avoid these mistakes to deliver more business.

Measuring the Success of Your Incentive Program, presented by Tina Weede, CITP, CIS, CRP, president and CEO of Peerless Performance, and vice president of research and content for the Site Foundation, and Stephanie Harris, president of the Incentive Research Foundation), will look at return on investment for incentive programs. According to the latest Incentive Industry Index, companies place almost as much value on the "soft-power" objectives these programs deliver -- building engagement, retaining employees, etc. -- as they do on meeting and exceeding sales targets. This session will help participants determine more expansive ways to view their programs' ROI.

Revitalizing a Long-Running Program, presented by Missy Madden, CMP, CMM, CIS, lead strategist, incentive travel director for East West Connection, will offer ideas on how to boost long-term long-term incentive programs once they begin to lose effectiveness. During this session, the group will learn details of how one incentive professional elevated a client's legacy program.

Translating Wellness Into Peak Performance will look at wellness as an important component of an engaged and top-performing workforce. An expert will share insights and tips on how companies can invest in the health of their teams -- and how wellness can boost their bottom line.

Motivation Masters

Organized each year by Incentive, the Motivation Masters awards honor winners in four categories: sales, channel sales, recognition and loyalty; the Grand Motivation Master award celebrates outstanding overall achievement. During Incentive Live, our 2020 honorees, listed below, will share the highlights, challenges and secrets of their winning programs.

The 2020 Motivation Masters winners are:


A Taste of Tucson

Incentive Live 2020's host, Tucson, Ariz., offers everything from cave adventures, mountain hikes, wine country tours, and a lively local art, shopping and culture scene. Our attendees will have the opportunity to experience all the destination has to offer via several activities hosted by Visit Tucson and curated especially for incentive planners. Buyers and suppliers will also join together for an evening of vibrant, chef-focused cuisine featuring Sonoran-style Mexican dishes. 

Unmatched Opportunities

Incentive buyers and suppliers will meet for one-on-one appointments. Photo Credit: Ketara Gadahn/Studio Alani

Buyers and suppliers will have multiple chances to come face-to-face during prescheduled, one-on-one appointments. Incentive Live's 2020 exhibitor list includes, but is not limited to: 

Follow along with this year's event using the hashtag #IncentiveLive.