Monetizing Virtual and Hybrid Events

Learn how to identify opportunities to boost the revenue of your gathering.

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This event originally took place March 23, 2022.

Both virtual and hybrid events offer a range of revenue-generating opportunities, whether through immediate return on a single event, or by repurposing the content and increasing engagement over the long term. This session delves into strategies for identifying those opportunities in order to improve the return on your tech investments.
During this webinar, experts in virtual and hybrid events will share their insights and answer audience questions, covering topics such as:

  • Pricing event registration and participation
  • Extending the long-term value for attendees
  • Leveraging content to create new revenue-generating opportunities
  • Exploring new sponsorship models


Earns 1 Hour of CMP Credit



arianna-rehak-headshotArianna Rehak

CEO and Co-Founder of Matchbox Virtual Media

Arianna is the CEO and cofounder of Matchbox Virtual Media, a virtual production company run by a team that is passionate about hosting conversations that matter. Her humble entrepreneurial spirit blossomed at the young age of 7, when she earned $1.15 (or $1.74, adjusting for inflation) by renting out art supplies to her underwhelmed neighbors. Fast forward a few years, and Arianna found herself establishing and growing a digital publication and online community for association professionals. It was in this context that she created her first virtual conference. Her passion lies in bringing people together to co-create.

bill-zimmer-360Bill Zimmer

Vice President of Strategy
360 Live Media

As vice president of strategy, Bill leads 360 Live Media’s creative and marketing teams because he has a proven track record of driving event attendance and revenue for organizations such as ASAE, the American Institute of Aeronautics and Astronautics, the American Beverage Association, the Consumer Bankers Association, and the Association for Unmanned Vehicle Systems International. 


michael-shapiro-headshotMichael J. Shapiro

Executive Editor
Northstar Meetings Group

Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.