Northstar Meetings Group
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Affordable Solutions When Everything Is #%#*! Expensive

Join us for a frank conversation about navigating budgeting and negotiations as costs continue to rise.

This webinar takes place on November 11, 2026, at 2:00 PM ET. Register now.

Costs have been climbing higher for nearly every essential meetings expense, from food to transportation and A/V, and finding ways to do more with less is paramount. So how do meeting planners continue delivering exceptional events without blowing the budget? Our experts will explore creative, budget-friendly strategies that will help you maximize impact, negotiate smarter and uncover cost-saving opportunities that don't compromise attendee satisfaction.

What you'll learn:

  • Proven strategies for managing rising event costs
  • Smart negotiation tactics that can stretch your event dollars further
  • Ways to enhance the attendee experience without increasing spend
  • Tips for getting more value from suppliers, partners and sponsors


REGISTER NOW


Earns 1 CMP Credit
(1 hour)




SPEAKERS


Susie Anderson

Manager of Sourcing & Program Design, The Collective by BCD Meetings & Events

With 34 years of experience in the meetings and events industry, Susie Anderson serves as manager of sourcing and program design at The Collective by BCD Meetings & Events, specializing in incentive travel. Throughout her distinguished agency career, she has held nearly every operational role, with the exception of air agent, giving her a unique 360-degree perspective on what it takes to deliver exceptional programs. This extensive expertise allows her to lead her dedicated five-person team with strategic insight, while creating seamless and memorable travel experiences for clients. Outside of work, Susie enjoys spending time at the rink cheering on her son as he plays hockey.


Joe Fijol, DMCP

Founder & Principal, ETHOS Event Collective

Joe Fijol, DMCP, has more than 30 years of experience crafting meaningful, high-impact programs. As founder and principal of ETHOS Event Collective, Fijol brings his attention to detail, passion for connection and deep commitment to excellence to help reshape the landscape of event management. His journey began at sea, designing memorable guest experiences aboard cruise ships before advancing through a range of leadership roles in hotels, incentive houses and destination management companies. His experience spans every facet of the business, from operations to sales, giving him a rare and comprehensive view of what makes an event truly successful.

MODERATOR


Sarah J.F. Braley

Managing Editor, Northstar Meetings Group

Sally oversees content on Northstar’s meetings-related websites, as well as the print edition of Meetings & Conventions and Successful Meetings, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at New Jersey Monthly magazine. She holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst.

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